Help+Manual comes with a set of standard templates for Word output. These templates are themselves standard Word DOCX files that you can edit and customize directly in Word. They are stored in the Help+Manual program folder, in /Templates/Word.
If you select one without editing it when publishing your project to Word DOCX you will get a DOCX document using the layout defined in that template. If any of the variables used in the template are defined in your project you will see those items in the output (project title, author etc). Other fields used in the template will not yet be filled, because they need to be configured directly in the template – for example, fields for your company name, address and so on.
See this chapter for full details on using and configuring DOCX templates.